What are Cookies?
We use a combination of cookies to enhance your browsing experience.
Cookies allow a website to recognise a user’s device.
They are a small file of letters and numbers, which often include a unique identifier that is sent to your browser from a website’s computer and is stored on your device’s hard drive.
Please find a list of all the cookies used on this website below.
1. Strictly necessary cookies
These cookies enable services you have specifically asked for. They allow you to move around the website and use its features. Without these cookies services such as shopping baskets or e-billing, cannot be provided.
2. Performance cookies
These cookies collect information about how visitors use a website. They record which pages you visit, how often you stay and if you encounter any error messages from web pages. They are used to improve your user experience and don’t collect identifying information of you as a visitor.
3. Functionality cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide more personal features to tailor your individual website experience. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other websites.
4. Targeting cookies or advertising cookies
These cookies collect information about your browsing habits so that they can advertise products to you depending on your search history. They limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission.
We use a mixture of strictly necessary cookies, performance cookies and functionality cookies on SlumberSlumber to enhance your browsing experience. They help us to identify and resolve issues, provide relative browsing assistance and allow us to tailor relevant products to display to you when you’re browsing.
If you don’t want to enable cookies, that will mean that your experience of using the site will be impeded. Without the use of these cookies some functions will be missing from your user experience.
Third party performance and advertising cookies
Third party performance and advertising cookies are used to deliver adverts more relevant to you and your interests. We do this by using a mix of performance cookies, functionality cookies and targeting cookies. They limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organisations such as advertisers so that they can tailor advertisements to suit your needs.
Please find a list of the third party performance and advertising cookies we use below;
1. Google Analytics
Google Analytics is a tool that shows us how people are using our website. It does this by using cookies to detect whether someone has visited the site before, so we can see how often people return, how long they stay and where they go. With the help of Google Analytics, we can see our customer’s journey and work on ways to improve their service experience when they next visit us.
2. Google Ads
We use Google AdWords to advertise on third party websites to previous visitors to our website. If you have been on our site and not completed your task or finalised your basket we would use Google AdWords to remarket our services to you.
You can control your preferences for how Google advertises to you using the Google Ad Preferences page by visiting: https://adssettings.google.com/
You can also opt out of interest-based advertising entirely within your browser's cookie settings. (Find out how to opt out here)
3. Meta (Facebook) Conversion Tracking Pixel
Meta Conversion Tracking Pixel allows us to see a user’s actions after they have been directed to our site by clicking on a Facebook advertisement. The data collected remains anonymous, we cannot see personal data of any individual user.
You can also go to www.youradchoices.com to disable tracking which some browsers have built in. Simply go to control and use the web choices tool to opt out or remove these cookies from your device.
We work with external affiliates to help us promote our products to you. Affiliate Future shows us other websites that you have come from or used when making a purchase on SlumberSlumber. This allows us to map your customer journey and provide a tailored user experience for your next visit.
5. Zendesk Chat
We use Zendesk Chat so that you can chat live with us or leave us messages for us to respond to when we’re not live. This gives you the opportunity to ask us questions about our products and service before you make your purchase or even after it with our aftersales care.
If you have any questions that haven’t been covered the below links are great tools for helping you learn more about how cookies work and what steps you can take to take to opt out of cookies.
- Simple breakdown on cookies: https://ico.org.uk/your-data-matters/online/cookies/
- More detailed information on cookies: www.allaboutcookies.org
- A guide to behavioural advertising and online privacy: www.youronlinechoices.eu
- Your Ad Choices online tool for opting out of cookies http://youradchoices.com/